impulse buying behavior

基本解释

Impulse buying behavior in the field of consumer behavior plays an important role.
冲动性购买行为在消费者行为研究领域中占有重要地位。
With increasing proportion of impulse buying in the consumers'purchase behavior, the research of impulse buying has become more and more important.
随着冲动性购买行为在消费者购买中的比例逐渐上升，对冲动性购买的研究也变得愈发重要。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。