brand endorsement

基本解释

Licensing of brand (people pay to use a media brand as implied endorsement)
品牌授权 (使用作为品质保证的媒体品牌而付费)
The social ads are interesting, because you feel that you are connecting to a brand through an endorsement from someone.
百事的社交媒体主管希夫·辛格（Shiv Singh）表示：“社交广告很有意思，因为你觉得是通过熟人的认可才得知这个品牌的。
Song Hye Kyo in Korea by the brand endorsement, something very good, prices are approachable, and its natural chemical composition does not contain any added concept is known.
这个品牌在韩国由宋慧乔代言，东西很出色，价格也平易近人，并且以其纯天然不添加含任何化学成分的理念而闻名。
www.cn-eb.com

Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.
FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand
In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.
FORBES: Celebrity Endorsements: 15 Minutes of Fame...Or Shame?
Nike, the most valuable brand in sports, has terminated its endorsement contract with 7-time Tour de France winner Lance Armstrong.
FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand

品牌担保
The collectivism adjusts above conclusions. For high collectivist, they are inclined to choose the C portfolio type (Brand endorsement type).
而且集体主义价值观对其也产生一定的调节作用,高集体主义者更倾向于选择品牌担保形式的品牌组合,低集体主义者则有倾向于选择品牌联合中外资品牌在前的品牌组合形式的趋势。