brand preference

基本解释

Improving the service quality and service branding are very useful steps to attract customer's attention, build customer's brand preference as well as maintain customer loyalty.
提高服务质量，创立服务品牌，是旅行社吸引顾客注意力、形成消费者品牌偏好并进而建立并维持顾客忠诚的有力武器。
Therefore, the study of what lies in the integration of advertising and fashion, the exploration of how and what the adverting-fashion influences brand preference does make sense.
所以对于广告和时尚结合的内涵，以及其对消费者品牌偏好态度的影响究竟为何的研究是具有十分重要的现实意义的。
As to mobile product industry, the advertising-fashion influences much on brand preference positively.
对于手机广告来说，广告时尚性对于消费者品牌偏好的正面影响是比较大的；

Researchers are starting to decode the neural signature for brand preference.
FORBES: Magazine Article
Since scents are shown to evoke particular feelings — like lavender does with relaxation — emotions always are at play when it comes to establishing brand preference, Harrop says.
FORBES: The Secret Weapon Luxe Hotels Use To Lure Guests In
In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.
ENGADGET: 's smartphone buyer's guide: summer 2012 edition

品牌偏好
The model of brand preference and corporate brand values is proposed.
提出了品牌感知价值吸引力对品牌偏好的影响模型。
心理学
品牌爱好